The Q for Conservation

History Colorado Center, 1200 N Broadway, Denver CO 80203  
September 28, 2017

Honoring the National Western Stock Show with the Champion of the Land Award
Featuring Keynote by American Western Art expert and philanthropist Tom Petrie

The National Western Stock Show, 2017 Champion of the Land
Many of Colorado’s residents and visitors don’t have direct access to ranches, farmland, and natural habitat on a daily basis. They often develop their appreciation for, and understanding of, western lands and the people who work them, through their experiences viewing and witnessing representations of those lands. That’s why displays and demonstrations of western culture are so important to the preservation of the very values and ethic that shape our western lifestyle.

The National Western Stock Show (NWSS), established in 1906, is the nation’s premier livestock, rodeo, and horse show, welcoming over 650,000 diverse attendees each January. In 2013, the NWSS launched an effort to rebuild the National Western’s aging facilities and reimagine the campus for the next 100 years. The future National Western Center (NWC) campus will be an international center of excellence in agricultural innovation, education, research, technology and imagination, as well as entertainment and competition.

As such, it is with great excitement that the Colorado Open Lands Board of Directors has unanimously selected the National Western Stock Show to receive the prestigious Champion of the Land Award. With this honor, Colorado Open Lands recognizes and celebrates Nation Western’s legacy, impact, vision, and leadership, as each combine to provide Coloradans, the region, and the world, with a unique connection to the West’s working landscapes, today and for generations to come.

Tom Petrie, Keynote Speaker
“Art is a means to educate current and future generations about the wonder of the American West.”

Tom Petrie is an avid champion of western art.  In 2007 the Mr. Petrie and his wife Jane led the creation of the Petrie Institute of Western American Art at the Denver Art Museum through a landmark endowment gift. That gift, along with their many loans of art from their personal collection to institutions throughout the country, ensure that people today, and for generations to come, have viewing access to western art that inspires a love of western lands and the western way of life.

Earlier this year, the Denver Art Museum embarked on a years-long, $150 million dollar renovation that includes the floors where much of the DAM’s Western Art, featuring especially the collections of Henry Roath, the Harmsen Family, and Dr. George C. and Catherine M. Peck, are displayed. To ensure that the public could continue to benefit from the collection, the Petrie Institute of Western American Art partnered with History Colorado Center to create a special exhibit that tells the story of the West through art and artifacts. This exhibit, titled Backstory, features works from the DAM’s permanent Western Art collection displayed alongside History Colorado Center’s collection of western artifacts. The exhibition is on view through February 11, 2018 and will be open for viewing during the reception preceding Q for Conservation.

Colorado Open Lands welcomes your participation in the 2017 Q for Conservation. For more information about any of these opportunities, please contact Brandy Bertram, Colorado Open Lands’ Director of Philanthropy, at or 303.988.2373 ext. 222.

Background on The Q
For the past ten years, Colorado Open Lands (COL) has hosted The Q For Conservation, a celebration to honor and convene those committed to conservation in Colorado. The Q attracts leaders in business, policy, and philanthropy, all of whom play a fundamental role in our mission, and who have together helped raise critical funds to support land conservation throughout our state. The evening program features a special address from a distinguished guest of honor. Past Q events have included Ted Turner, Secretary Ken Salazar, historian Douglas Brinkley, John Malone, National Geographic, and Rolling Stones pianist and conservationist Chuck Leavell.

About the Champion of the Land Award
The Champion of the Land award was established to recognize influential individuals who have demonstrated leadership, foresight, and a strong land ethic, resulting in lasting impacts on our state. Our 2014 inaugural recipients, Dean Singleton and Dan Ritchie, laid the foundation of a new tradition that continued in 2015 with Harris D. Sherman, and in 2016 with Will Shafroth and Lise Aangeenbrug.

For more information, please contact Brandy Bertram at 303.988.2373 or

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